Creating the social media video script for the HalaSingapore event was an absolutely stunning opportunity for me as a copywriter. As part of welcoming the world to its heart with a three-day global event sponsored and executed by the Singapore Tourism Board together with ITP Media Group, this was one of the promotional strategies that they needed to attract the target audience.
Being part of the project I got a chance to learn about Singapore from the vibrant sights to food and culture. My challenge was in making a script that tells the message in just 20 to 30 seconds. I’ve crafted scripts for 3 videos and overlooked the process till its finished to upload to social media, especially to the official page of Hala Singapore: